WHO I AM

“I start by slowing things down. I listen, observe, and frame what actually matters, then design forward with intention. My goal is clarity, alignment, and momentum: work that helps people make confident decisions and move forward with purpose.”

Aaron McCoy – Visuell Studios – Executive Director

Aaron McCoy
Design & Experience Executive

WHAT I DO

I build brands, products, and customer experiences that help organizations move forward when the stakes are high and the path forward isn’t obvious.

An audience watches in awe and wonder as the air scene from Elements: A Journey Through Life, plays before them on large projection screens.

Leadership

I build and lead design teams from the inside, shaping vision, culture and craft while staying close to the work. From product and platform design to brand and experience systems, I help teams align design with business outcomes, strengthen organizational effectiveness, and deliver scalable solutions that drive adoption, growth, and long-term value.

A diverse couple points at the projected visuals from the Earth scene from Elements: A Journey Through Life.

Strategy

I partner with organizations to identify problems worth solving, and design the right solutions before costly execution. Through experience audits, design-led strategy and rapid prototyping, I help teams move from ambiguity to alignment by reducing risk, accelerating decisions, improving alignment, and enabling confident, well-informed investments.

Problem Framing

Design-Led Strategy

Decision Clarity

Business Alignment

Line drawing of a 3D cube with circular nodes at each corner connected by lines.

A young woman shares on social media her experience at the Elements: A Journey Through Life show in Barcelona.

Design

I design immersive and digital experiences as a powerful expression of storytelling, emotion, and human connection. From web and mobile to XR/VR and projection-based environments, I use immersive media as a design tool to help brands differentiate, attract audiences, and create memorable experiences with real-world impact that lasts.

Intentional Design

User-Centered

Emerging Tech

Brand Differentiation

Growth & Adoption

Org Effectiveness

Hands-On Leadership

Business Impact

CASE STUDIES

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Lead in sentence

Cruise Line

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Social App

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Telecom

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User-Centered

Emerging Tech

Brand Differentiation

CONTACT

Let’s work together.

Interested in bringing Elements: A Journey Through Life to your venue or festival? Connect with us on LinkedIn or complete our form — we’ll be in touch shortly.